When Jay Shalé steps behind the decks, it’s not just a performance, it’s an occasion. Whether she’s firing up thousands of fans at a WNBA game or producing the official hype track for a pro volleyball team, Jay is setting a new standard for what it means to be a DJ, emcee, and producer in the sports world.
Her mission? To inspire, energize, and one day, earn an NBA & WNBA Championship ring.
Jay Shalé’s Journey: From Club Sets to Championship Dreams
Jay’s entry into DJing wasn’t traditional, it was intentional. Originally a vocalist with a strong musical background, she started DJing to support her own music career. But the moment she touched a controller, she knew she’d found her lane.
Just one year in, she got the call: DJ pre-game for the Indianapolis Colts.
“I hadn’t even posted a DJ clip online yet,” she says. “They just felt the energy I brought.”
That spark quickly caught fire. Today, Jay is the first-ever front-facing DJ and co-host for the WNBA’s Atlanta Dream, entering her fourth season and holding the mic for everything from League One Volleyball (LOVB) a Overtime Elite. Her résumé includes five seasons with the NFL’s Atlanta Falcons, and she’s shared soundscapes with brands like the NBA, Google, Red Bull, and Estée Lauder.
How Jay Shalé is Building a Soundtrack for Sports Culture
Jay’s voice and music have become integral to live sports entertainment. From curating game-day energy to voicing the action as an in-arena MC and PA announcer, she’s redefining what it means to be a performer in pro sports. But Jay’s not just here for the vibe, she’s here for legacy.
“Everybody gets a ring—DJ, PA, MC. I want mine.”
That goal isn’t metaphorical. In the NBA and WNBA, official team contributors, from coaches to announcers, can earn championship rings too. Jay wants hers. And she’s ready to work for it.
Whether it’s basketball, volleyball, football, or international leagues, her high-energy sets are now part of the heartbeat of the arena.
Built for the Road: Jay Shalé’s Favorite Gear & Setup
Jay isn’t just a performer, she’s a tech-forward, road-tested creator fluent in setups of every size. She’s spun on Technics, RANE, Pioneer (Alpha Theta) CDJs, and Hercules gear, with a deep understanding of both software and stage dynamics.
• DJ Software: Serato DJ
• DAW of Choice: Estudio FL
• Main Setup: Alpha Theta DDJ-REV7 and Alpha Theta Gear on tour, home games Jay also performs regularly on the RANE ONE.
• Travel Favorite: Hercules DJControl Starlight — compact and carry-on safe.
“If I connected the smallest Hercules controller to Serato at an arena gig, the crowd wouldn’t know the difference, I’d still deliver a pro set. That’s how important it is to know your tech.”
Jay makes even the most minimal gear work, and for manufacturers, that’s gold.
Producing Music for the Moment
Jay’s production credits bring a whole new meaning to “home team advantage.” She’s not just spinning tracks, she’s making them.
Production highlights include:
• Custom t-shirt toss anthems for the Basketball Africa League, and the Atlanta Dream
• LOVB’s Signature Spike Track
Her global influences and sports sensibility give her productions a unique edge. She also plans to release original DJ-led music projects in the style of DJ Khaled—curated, collaborative, and stadium-ready.
Streaming Meets Gaming: Jay Shalé on the digital Stages
Off-stage, Jay continues to grow her fanbase through Contracción nerviosa, where she streams DJ sets and leans into her love of gaming.
A Call of Duty fan and Activision collaborator, Jay bridges two powerful communities: music and gaming. While she’s honest about the pros and cons of the streaming boom, she embraces its creative potential:
“Now you can buy a DJ controller, and if you want to just stream to yourself and your 10 friends, or build a community online—you can do that now. I think that’s really cool.”
Whether she’s dropping beats or dropping into Warzone, Jay uses streaming as a way to showcase her multifaceted creativity. For music tech and gaming brands, she’s the ideal bridge between performance and play.
Education & Empowerment: Jay Shalé’s DJ Lessons for All Levels
Jay also offers a self-paced online DJ course, designed for learners at any stage. Inside, students get:
• Foundational DJ techniques
• Social media marketing tips
• Gig-ready contract templates
• Music sourcing + uploading guidance
“You don’t need to be a pro to start. There’s something in here for everyone.”
What’s Next for Jay Shalé?
Jay Shalé is already on the radar of top leagues and global brands, but her vision is still scaling up. Her wishlist includes:
• Touring with major artists like Rihanna
• Performing at Coachella, Rolling Loud, and the 2028 LA Olympics
• Joining an NBA team full-time—and yes, getting that ring
With her unmatched versatility, crowd command, and growing digital presence, it’s only a matter of time.
Why Brands Should Be Watching Jay Shalé
For sponsors, she delivers massive value on and off the stage.
For media, she’s a multi-hyphenate story that commands attention.
For gear manufacturers, she’s the creator your product should be seen with.
With over 1.5 million followers and social content averaging over a million views, Jay is not just participating in the sports and entertainment culture, she’s defining it.
Her story isn’t just about music or sports. It’s about someone who captured every opportunity and always aimed for something bigger-one gig, one stadium, and one championship dream at a time.
Like this story? Don’t miss our DJ Shadow review—a look at another artist breaking creative boundaries.
For more information, or to book Jay Shalé visit jayshale.com, IG @Jay_Shale Twitch: jayshale Press Kit: Available upon request
