Even with little sales, Kanye is close to being #1

Derniรจre mise ร  jour le

par Al Gibson

Kanye Feat

Howย is this possible, Kanye?

Up until last week, the only place to downloadย Kanye’s lastest offering, The Life of Pablo,ย was his own website. Alternatively, you could have streamed the albumย on Tidal.

Kanyeย is always atย the center of controversy. It seems like that strategy is beginning to pay off well!

Based on streaming activity, the latest projections placeย The Life of Pabloย at the top of the charts.

Tidal reported that The Life of Pabloย wasย streamed over 250 million times in 10 days.ย Kanyeย proclaimed that theย album would “never be available on Apple Music or any other streaming service”. This actionย sent droves of people to sign up with Tidal.

Of course, there were pundits and Kanye’s biggest critics couldn’t wait to pounce once they saw thatย Kanyeโ€™s album didnโ€™t even chart initially. This was because Tidal didย not immediately communicate streaming figures to Nielsen Music.

Kanye eventually “changed his mind” and made the album available on Apple Music and Spotify. Then, to add to that strategy, he “updated” almost every song on the album. Genius.

That “genius” may have just achievedย Kanyeย the first No. 1 album fueled by streaming numbers instead of actual sales.

Images: mastmedia.plu.edu, billboard.com

 

 

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