We Are PIGS Is The Project Of South African-Born Producer/Songwriter/Artist Esjay Jones Who Gets Personal On New Song About Liberation From Past Trauma, Aligning With The Message Of Dave Navarro and PADHiA’s Duel Diagnosis Art Collective In The Video
“Blood Diamond” Follows “MOOT” (Featuring Morgan Lander), With More Collaborations To Be Released Soon
Following the launch of the blistering track “MOOT” (featuring Kittie’s Morgan Lander) that premiered via Revolver in April, We Are PIGS today unleashes her latest creation — the gripping and brutally honest single “Blood Diamond,” accompanied by a visually alarming new video.
We Are PIGS is the brainchild of accomplished South African-born producer / songwriter / artist Esjay Jones who has worked behind the scenes with Krewella, Gris étourdissement, Billy Corgan et Brian “Head” Welch. Pour “Blood Diamond,” Jones collaborated with eclectic producer and musician M.O.B. – after sending her the beat, Jones wrote and sang to it for the heart-thumping final result. Standing for Music Over Business, M.O.B. is a music collective that mixes top-tier artists like Fever 333, DJ Lethal et 311’s P-Nut, with new and upcoming talents.
See the video HERE.
The song, which Jones says ultimately both petrifies and awe-inspires her, is about the destruction waged by past trauma at the hands of family — and Jones hopes to use the song as a mechanism to reach out to others going through the same healing process and letting them know they are not alone.
She says, “’Blood Diamond’ is a song for all those healing and evolving in their lives, as I myself am still doing. In many ways I think the track was subconsciously written by a little girl that is still yearning for acceptance and learning what love really is while overcoming trauma. The pain of dealing with a dysfunctional parental relationship has really made for great art over the years but has also led to my own struggles with eating disorders, sexuality, self-love, and anger issues, and I just want people who are going through the same to know they are not alone. ‘Blood Diamond’ is my way of burying this burden and hopefully helping others navigate these stormy waters.”
In the video, Jones wears a T-shirt from Dave Navarro et PADHiA’s art collective Duel Diagnosis, aligning with the organization’s mission to encourage people not to be shamed by struggle, but to celebrate coming out on the other side of it. Proceeds of sales from their line of prints and wearable art benefits organizations such as Safe Horizon, Musicares et Serenity Trauma Healing Center.
As Jones says of the group, “They sum it up perfectly: We all have our struggles, disorders, traumas, misadventures, flaws and defects. We are not set in concrete summarized by some shitty one-dimensional label. We are human, fallible, covered with bruises, affected … we are also healing, evolving and each uniquely beautiful.”
Jones met Navarro while producing the upcoming Gris étourdissement album, which is one of the great hallmarks of Jones’ sought-after production work. With the We Are PIGS project, characterized with a pig-masked frontwoman, Jones further steps into her own spotlight with a hybrid nu-metal/trap style that combines brutal riffs, brazen screams and ethereal melodies.
After debuting with a cover of Slipknot’s “Duality” in 2020, followed by original single “Pulse Queen” in early 2021, We Are PIGS has found an incredible following and support through playlist placements on Spotify, Amazon Music and Apple Music.
More We Are PIGS original tracks and collaborations will be coming soon.
About We Are PIGS/Esjay Jones
We Are PIGS is the nu-metal hybrid with brutal riffs, brazen screams and ethereal melodies created by South African born producer / songwriter / artist Esjay Jones. In the summer of 2020, We Are PIGS made its debut with a cover of Slipknot’s “Duality” and the first original single “Pulse Queen” followed at the tail end of the year that has boasted 15 additions to editorial playlists between Spotify, Amazon Music and Apple Music. Esjay Jones has been highlighted recently by the Recording Academy as well as recognized for solely producing the much-anticipated second LP for Grey Daze (Chester Bennington’s first band), matching his vocals with collaborations from Dave Navarro, Richard-Patrick (Filter) and Bennington’s 9-year-old twin daughters, Lila and Lilly. Esjay has also worked with Sean Kingston, Jeffree Star, Olivia Holt, Escape The Fate, Mystery Skulls with Nile Rodgers and Brandy, Chester Rushing (Stranger Things), Alien Ant Farm, and many others. Esjay has had over a decade of success in the music industry: during the first part, she cemented herself as one of South Africa’s top rock vocalists fronting Durban-based band Stealing Love Jones. The band achieved mainstream success with four #1 Singles, as well as sharing the stage with major international acts like Fall Out Boy, Violent Femmes, Seether, Jimmy mange le monde, and many more
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