“Up&Up”, the enigmatic closing track from Coldplay’s radiant and vivid new album, ะะพะปะพะฒะฐ, ะฟะพะปะฝะฐั ะผะตััะฐะฝะธะน, has been graced with a music video of its own. The fourth track from the album to be decorated visually, it follows the track’s release as a single, earlier in April, following up on the success of “Adventure of a Lifetime” and “Hymn for the Weekend”.
Directed by Vania Heymann and Gal Muggia, the new video paints visual splendor to the tune of the album’s optimistic, heaven-soaring finale, with imaginative shots that turn the logically impossible into psychedelic reality. Imagery includes, but is not limited to, a bald eagle flying through the ocean, a dropship parachuting planets, whales dancing above New York City, swimmers in a washing machine, a gymnast backflipping through artillery fire, the Golden Gate Bridge crossing over a pond,ย and a giant Chris Martin laying his head on a mountain face. Chroma key effects dominate the video’s visuals, which are mostly made up of vintage footage that seem to noticeably associate well with the song and album’s colourful sound. You can check out the video for yourself, below:
Springboarding off their new album, ะะพะปะดะฟะปะตะน have been many places recently. They met with and, in some cases, beat Adele in the charts, performed at the Super Bowl, made a splash in India with the “Hymn for the Weekend” video, and recently kicked off their ambitious A Head Full of Dreams Tour, which aims to visit stadiums all across the globe, including embarking on their first stadium tour of the United States. The new video for “Up&Up” serves to add even more to the band’s new found character, conceived within the creation of arguably their most creative album yet. You can read Altwire’s review of ะะพะปะพะฒะฐ, ะฟะพะปะฝะฐั ะผะตััะฐะฝะธะน, written back in November, ะทะดะตัั!
“Up&Up” is available as a single through Parlophone, on iTunes ะธ Google Play! A Head Full of Dreams is also available now through Parlophone, on the band’s official website!
