[Pressemeldung] Tones & I verรถffentlicht neue Single und Video โ€žWon't Sleepโ€œ

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von Derek Oswald

Global superstar Tones And I has released her new single โ€œWonโ€™t Sleep,โ€ which previews her widely anticipated full-length debut expected to arrive this year [single artwork below].ย โ€œWonโ€™t Sleepโ€ is available now onย all streaming platformsย and accompanied by a Tones And I, Nick Kozakis and Liam Kelly directed official music video, which is streaming onย Tones And Iโ€™s YouTube channel.

โ€œWonโ€™t Sleepโ€ย is an entirely solo composition fromย Tones And I, reflecting the inimitable idiosyncrasies of her signature style, highlighting her clever lyricism, unpredictable songcraft, and indisputable knack for a hook.ย Born as a personal antidote to the Lockdown doldrums, โ€œWonโ€™t Sleepโ€ might just be the perfect soundtrack to reopening the world.

Elaborating on โ€œWonโ€™t Sleep,โ€ Tones and I shared,ย โ€œI loved writing this song and playing around with the production, the bass, and the drums. Itโ€™s a song about me and my friends staying home and partying through lockdown.โ€

Meanwhile, the music video continues what has become a tradition of highly unexpected and unforgettable visuals. Once again, she unveils another side of herself with no shortage of costume changes and unbelievable characters.

Of the video, she added, โ€œWhen coming up with the creative for this film clip, I thought to myself, โ€˜Picture the most crazy thing everโ€™โ€ฆ and thatโ€™s what I wanted it to be. As with most of my videos, there are lots of prosthetics and different characters, and I had so much fun shooting it!โ€

โ€œWonโ€™t Sleepโ€ follows on the heels of Tones And Iโ€™s recent single โ€œFly Away,โ€ which stands out as one of her most personal, poetic, and powerful compositions. Originally released at the tail end of 2020, โ€œFly Awayโ€ has amassed over 160 million streams with Tones And I delivering performances of the song onย Jimmy Kimmel Live!ย Undย The Ellen DeGeneres Show.ย This past fall, she recruited blackbear forย the official remixย of her 2020 hit โ€œUr So F**kInG cOoL,โ€ the single version ofย which has surpassedย 140 millionย streams andย follows Tones And Iโ€™s standalone tracksย โ€œCanโ€™t Be Happy All The Timeโ€ and โ€œBad Child.โ€

Tones And Iโ€™s global smash โ€œDance Monkeyโ€ was declared the most Shazamed single of all time, and officially became the 3rdย most streamed song of all time on Spotify making the track the most streamed song ever by a female artist on the platform. The โ€œDance Monkeyโ€ official music video has surpassed 1.5 billion views on YouTube,ย while the track hasย eclipsed six billion streams globally and earned 4x platinum certification from the RIAA in the US as well as multi-platinum or diamond certification in sixteen other countries. Plus,ย โ€œDance Monkeyโ€ hit #4 onย Plakatwandโ€™sย Hot 100ย chart, making โ€œDance Monkeyโ€ the first top fiveย Hot 100ย hit solely written by a woman in over eight years. In Australia, โ€œDance Monkeyโ€ holds the all-time record for the most weeks spent at #1 on theย ARIA Singles Chart, while in the UK โ€œDance Monkeyโ€ has made Tones And I the longest running #1 of all time by a female artist on theย Official Singles Chart.ย The New York Timesย detailed the making of โ€œDance Monkeyโ€ in theirย Diary of a Songย video series, speaking with Tones And I about her journey from local busker to global star.

โ€œDance Monkeyโ€ is featured on Tones And Iโ€™s RIAA gold certifiedย debut EPย The Kids Are Comingย which earned her four major wins back home at last yearโ€™s ARIA Awards including: โ€œBreakthrough Artist,โ€ โ€œBest Female Artist,โ€ โ€œBest Pop Release,โ€ and โ€œBest Independent Release.โ€ย Following the EPโ€™s releaseย Tones And I showcased her staggering voice across performances of โ€œDance Monkeyโ€ and standout single โ€œNever Seen The Rain,โ€ appearing onย The Tonight Show Starring Jimmy Fallon,ย The Voice,ย The Ellen DeGeneres Showย Undย Theย Todayย Show.

Originally from Australiaโ€™s Mornington Peninsula, Tones And I traveled to Byron Bay in early 2018 to take a chance at busking. On the first day she had crowds spilling onto the street.ย Tones quit her retail job and decided to make Byron her new home where she lived out of her van for a year, honing her songwriting and busking everyย weekend. A year later, she had one of the biggest songs in the world with her global smash โ€œDance Monkey.โ€

 

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